Feminine care for life’s every moment.

OUR STORY

Private Matters has been carefully curated to support the ever-changing needs of women throughout all phases of their lives. Our passion is to provide clean, natural, and easy-to-use products that you can depend on.

Comfort, cleanse, and soothe your most sensitive areas. The Fem Hi collection is designed to keep your privates feeling fresh and comfortable all day, every day. At home or on-the-go, this intimate care line is your skin’s new best friend.

Made with tender love and care, the Body Love collection supports you through both your pregnancy and postpartum journey. Specially formulated with skin-loving ingredients for soothing all-day comfort.

Let’s talk about sex baby! The Kink’e collection acknowledges that it is au naturel to talk about and experience sex - and all the hot things that come along with it. So turn the lights off (or keep them on) and experience all that Kink’e has to offer – guilt-free.

Time is our greatest gift and aging is a celebration. The Menopositive collection supports our face, body, and hair as it goes through menopause with us. Menopositive soothes, cools, and hydrates with ingredients designed specifically for this beautiful phase of life.